FILA uniforms unveiled at Shanghai World Cup

FILA, which was founded by the Fila brothers in 1911 in Italy’s Piedmont’s town of Biella, is one of the world’s largest sportswear manufacturing companies. The company’s original product before moving into sportswear was underwear, Their first major athlete endorsement came in the 1970s with tennis champion Bjorn BORG, and FILA has been active in supporting several champions from a variety of sports, such as tennis, skiing, basketball, motorsports, golf, football and running. 

In 2013 FILA became an Official Sponsor and uniform provider for World Archery for the next four years. This partnership will provide WA judges, officials and staff with official FILA clothing. 

At the time of signing the agreement, FILA Chairman Mr YOON Soo said, “This is a very significant moment as we are celebrating the partnership of FILA and the World Archery Federation for the next four years. The World Archery Federation is a leading network with membership spanning over 150 countries since its foundation in 1931. For 100 years, FILA has been known as a global authentic sports brand by supporting numerous teams and athletes all over the world. We are deeply honoured to be the sponsor of the World Archery Federation and we are promising that we will do our best to help the long-term success of World Archery”. 

The World Archery Secretary General Tom DIELEN said in Shanghai, “FILA became known worldwide through such sports legend as Bjorn BORG and still sponsors some of the star athletes in tennis and many other sports. Thanks to Hanyang University in Korea who put us in contact with FILA, we are delighted to partner with such a world class brand. We want to contribute to FILA’s success with our stars and spectacular events. In Shanghai, experiencing warm weather and rain, we can confirm that the FILA uniforms are top quality sportswear in all conditions.” 

World Archery is looking forward to a long and fruitful relationship with FILA. 

World Archery Communication