Webinar on social media

      World Archery offered a webinar on utilising social media (Facebook, Twitter, YouTube) to market archery organisations and athletes most effectively during the 2013 season. The presentation, given on 16 January by Teresa IACONI, administrator of the USA Archery and World Archery social media, was attended by 38 persons from all over the world.

This webinar gave all the latest insight on how to use Facebook, Twitter and other social media platforms. This is the best time for federations and athletes to capitalise on the latest surges of popularity for archery, by engaging with fans on social media, and turning that interest into new members and competitors, as well as media attention and perhaps even sponsor dollars. A proper use of the social media can increase the following of federations or athletes by a significant percent. Among other possibilities, these tools allow to reach reporters, broadcast news of upcoming tournaments, share photos of archers, highlight the achievements of Olympians and Paralympians, or even reach potential sponsors with interesting content that demonstrates that archery is a growing sport.       You can download the presentation here.    World Archery Communication