Record broadcast coverage and audience figures for Hyundai Archery World Cup in 2019
An independent study of key markets has reported over 900 hours of live, delayed and highlights coverage broadcast from the Hyundai Archery World Cup circuit in 2019.
- World Cup and world championship broadcasts accumulate 1200+ hours of coverage in 2019.
- Five-leg tour reaches 44 million people on television.
- New highlights programming produced from youth and para championships during season.
Conservatively, it marks a 65% increase in broadcast hours when compared to 2018 and a doubling of audience figures. Over the past three years, engagement with archery’s international circuit on television has increased by a factor of four.
The latest study, which was conducted by IRIS, focused on territories including the USA, Korea, China, Russia, India and Mexico, and Pan-European and Pan-Asian networks.
Only the top 32 athletes qualified for the 2019 Hyundai Archery World Cup Final in Moscow, Russia on 6-7 September, which garnered season-highs in coverage (240 hours) and viewership (23 million) in key markets.
World Archery’s broadcast partners for the 2019 season included CCTV in China, NBC in the USA, KBS in Korea, India’s Sony ESPN, Claro Sports in Latin America, Eleven in Chinese Taipei, Match! in Russia and Eurosport.
The 2019 Hyundai World Archery Championships in ’s-Hertogenbosch were also a broadcast success. More than 265 hours of coverage reaching 77 million people were generated across partner channels for the tournament, which was also the main qualifier for the Tokyo 2020 Olympic Games.
For the first time, additional live and highlights programming was made available from the world para and youth championships during the summer.
The Hyundai Archery World Cup returns for its 15th season in 2020. Stages will be held in Guatemala City, Guatemala; Shanghai, China and Berlin, Germany.
World Archery President Prof Dr Ugur Erdener said: “World Archery prides itself on offering a consistent, quality product for its broadcast partners. We’ve developed our products to make them accessible, relevant and valuable for both linear and digital platforms in this evolving landscape.”
“This Olympic cycle has seen archery make steady and sustainable progress as a broadcast sport. We’re looking forward to converting that availability into a host of new fans in the lead-up to Tokyo 2020.”