Hyundai extends partnership with World Archery through 2025

Kim Woojin shoots at the Hyundai Archery World Cup Final.

Hyundai Motor Company has secured naming rights to World Archery’s premier international events, the World Archery Championships and Archery World Cup, for three additional years. The agreement announced today extends through the 2025 season, completing 10 years of a partnership that began in 2016.

  • Hyundai Motor, World Archery’s exclusive mobility partner since 2016, extends title sponsorship of major events through 2025.
  • Next two editions of the Hyundai World Archery Championships to take place in Berlin, Germany (2023) and Gwangju, Korea (2025). 
  • Hyundai Motor named World Archery’s first sustainability partner.

World Archery’s annual international circuit, which usually consists of four stages and a grand finale, is officially known as the Hyundai Archery World Cup.

The next two editions of the Hyundai World Archery Championships will take place in Berlin, Germany in 2023 and Gwangju, Korea in 2025. This year’s event is also the primary qualifier for the Paris 2024 Olympic Games.

Hyundai Motor retains sector exclusivity as the official mobility sponsor of World Archery, the championships and the international circuit.

Recognising the company and federation’s shared commitment to social change, the environment and a shift towards carbon neutrality, Hyundai Motor also becomes World Archery’s first sustainability partner.

Hyundai Motor and its affiliates are long-time supporters of the sport, both domestically and abroad.

The company operates several successful teams in Korea and has been a patron of the Korea Archery Association since 1985, assisting athletes through sports science and providing cutting-edge equipment.

World Archery president Prof Dr Ugur Erdener said:

“This extension celebrates the longstanding partnership between Hyundai Motor and World Archery while looking firmly to the future, as both organisations strive to act as trailblazers in sustainability and inspiring societal change. We look forward to celebrating the collaboration and 10-year sponsorship in the company’s home country when the world’s best archers visit Korea for the 2025 Hyundai World Archery Championships in Gwangju.”

President and chief executive officer of Hyundai Motor Jaehoon (Jay) Chang said:

“We are pleased to announce that Hyundai will continue sponsoring prominent tournaments of this most exquisite sport that comes with an extensive history. By partnering up with World Archery, we hope to contribute to the advancement of the sport and further expand its base.”