World Archery partners with FeedConstruct on betting rights deal

Arrows in a target.

World Archery has agreed on a multiyear exclusive partnership with FeedConstruct for the collection, marketing and distribution of betting data and content in a first for the sport.

The deal opens the door for live betting on major archery tournaments like the Hyundai Archery World Cup and World Archery Championships, while ensuring the sport’s ongoing integrity through effective monitoring as its popularity and global exposure continue to grow.

“We’re thrilled to have agreed archery’s first-ever data partnership with Feedconstruct,” said World Archery president Prof Dr Ugur Erdener.

“This cooperation ensures the sport’s existing betting markets will be properly tracked while opening new opportunities to reach fans and helping to fund the athlete education programmes that keep fair play at the heart of archery’s competition values.”

Integrity activations are expected to take place at select major events starting in 2024.

As well as distributing data for betting purposes, it will be possible for FeedConstruct to leverage the statistics it collects to provide advanced insights into the sport, adding new perspectives on performance trends, historical records and result analytics.

“We are proud to announce our groundbreaking partnership with World Archery,” said FeedConstruct head of content acquisition Narek Harutyunyan.

“Through this collaboration, we aim to elevate the popularity of archery as a betting market, providing accurate data insights for an enhanced fan experience. This partnership marks a significant milestone for both FeedConstruct and World Archery.”

The partnership covers 100s of matches annually at events in the world rankings.

World Archery’s major tournament calendar for 2024 includes three stages of the Hyundai Archery World Cup and the Hyundai Archery World Cup Final, continental championships in Europe and the Americas, and several qualifiers for the 2024 Olympic Games.

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