22 March 2006 - FITA at Sportel Shanghai

FITA at Sportel Shanghai Shanghai - 22 March 2006   For the first time in its history, FITA took part directly at the Sportel. It is the biggest televisions and images fair, where right owners such as sports federations or agencies come together with TV stations, TV website, mobile phone companies to buy, sell, distribute their sporting images.   Shanghai - March 22, 2006. The original and the biggest Sportel takes place in Monaco every October since 1990 and reaches about 2000 participants. The “Spring” Sportel was held in Miami from 1997 to 2002, then in Dubai 2004, Hong-Kong 2005 and now in Shanghai 2006. More than 650 participants, 324 companies, 52 booths and 43 countries were represented in Sportel Shanghai, a 25% increase compared to last year.   In order to promote the TV highlights of its new World Cup, FITA was among the new comer and sent a strong delegation composed of its Marketing and Communication Director Didier Mieville, its TV Consultant Dominique Curchod and Koray Eti, representing Meteksan as FITA’s sponsor and TV graphics provider.      left: FITA at GAISF Stand with Christine Dominguez  right: Stand Eurosport   An important step to see more Archery on TV   To be recognized as a brand-name and be associated with sponsors, Archery must be seen. The most important medium is still TV. In Shanghai, FITA has made key contacts and negotiations with major continental TV channels such as Eurosport, Fox Sport International, ESPN Star Asia and also national TV stations such as Korean Broadcasting System Sky, Chinese Television (CCTV), Fox Sport Australia and many more around the world. FITA also confirmed the distribution process with the EBU worldwide network. FITA’s demo DVD with modern, animated, 3D TV graphics provided by Meteksan-MSL has been well received and we can consider this presence at Sportel Shanghai as a very important step to see quality Archery on TV and to start building the brand of Archery.   Didier Miéville FITA Communication