17 March 2008 - Longines adds another string to its bow

PRESS RELEASE   Saint Imier / Lausanne (SUI) – 17 March 2008   Longines adds another string to its bow   Longines and the International Archery Federation (FITA) agreed that the watchmaker will be the new official partner of the FITA Archery World Championships and FITA Archery World Cup for the next two years. This prestigious brand, which is celebrating 130 years of sports timekeeping this year, finds this discipline encompasses the values it cherishes – precision, tradition and elegance.  Longines has signed a partnership agreement with the International Archery Federation (FITA). The prestigious watchmaker has thus become the new official partner of both the FITA Archery World Championships and World Cup for the next two years. Having invested for a long time in traditional and precision sports such as gymnastics and show jumping, Longines has decided to spread its wings and embrace this thousand-year-old discipline. The bow, the arrow, and the target are the symbols of this sport which demands meticulous concentration, balance, accuracy, and skill.   This year Longines will be the official partner of the Archery World Championships in Llwynypia (Wales from the 1st to the 6th of September 2008), as well as of the four meetings of the Archery World Cup in Santo Domingo (Dominican Republic, 1-5 April 2008), Porec (Croatia, 15-19 April 2008), Antalya (Turkey, 27-31 May 2008), and Boé (France, 23-26 June 2008).   Additional information in relation with the FITA and Longines’ activities is also available on www.longines.com and www.archery.org.   Please do not hesitate to contact us at the following addresses: daphne.stauffer@longines.com and dmieville@archery.org. 

 

Daphné Stauffer Longines International Public Relations Manager   Didier Miéville FITA Marketing & Communication Director