12 June 2009 - Archery World Plan Update

Archery World Plan Update Lausanne – 12 June 2009   The Steering Group for the Archery World Plan met on 7 June 2009, during Stage 3 of the World Cup in Antalya, Turkey. The purpose of the meeting was to finalise the proposals that will be put forward at the upcoming Congress in Ulsan, Korea.   The 2009 Congress will mark the 2nd anniversary since the launch of the Archery World Plan. At the 2007 Congress in Leipzig, Germany, the World Archery family showed its commitment to a stronger future as members enthusiastically accepted and approved the Archery World Plan. Two years later, the Archery World Plan’s first two targets—Target 2007: Identity and Target 2008: Events—will be completed for the 2009 Congress.   Among the many outcomes that the plan has achieved is the launch of the new World Archery brand. Launched at the World Cup in Antalya, the new brand, supported by a new logo, aims at unifying all of the activities, events, and members of FITA under one brand name that will be centrally promoted by FITA and its Continental Associations. This is a first for an international federation.   The Archery World Plan has also focused on improving Archery’s international events by looking at how the Recurve and Compound events could be differentiated with the purpose of making both events even stronger. In Antalya the Steering Group discussed and finalised the proposed changes to these events that will be presented to Congress.   Other points on the agenda at the last meeting were principles for ensuring the best event entertainment at events, the role of prize money in international archery competitions, and how the Archery Rule Books can be simplified. The outcome of all the different focus areas of the plan will be presented at the upcoming Congress.   The Archery World Plan Steering Group looks forward to presenting the hard work that has happened over the last two years to the Congress and moving on to the next steps of the plan which include Target 2009: Promotion, Target 2010: Partnerships, and Target 2011: Expansion. Once again the Congress will also be used to gather feedback on the World Plan as well as input for the next steps of the plan.   FITA Communication