PRESS RELEASE
Lausanne (SUI) – 5 October 2009
World Archery partners with Sportworks
The International Archery Federation (FITA) and its new brand ‘World Archery’ has contracted Sportworks to deliver sponsorship for its world class events—the showcase World Cup and the prestigious world championships. Further to an excellent relationship built up with World Archery starting with the event management of the Archery World Cup in Dover, then further World Cup events in Dubai, Santo Domingo and Lausanne, Sportworks is now working with World Archery on the sponsorship proposals and commercial activities on a non-exclusive basis.
With archery having global TV coverage reaching an audience of 800 million, and key markets in Asia and Europe, Sportworks (www.sportworksuk.com) knows there is a significant opportunity for the right brand.
Didier MIEVILLE, FITA Marketing & Communication Director, commented: “We are delighted to be working with Sportworks in a wider capacity; their management of our events to date has been excellent, and I know that their skills, experience and contacts in the sponsorship sector will reap rewards. Using the same agency across a number of projects is certainly a resource-efficient way for us to ensure archery benefits to the fullest.”
Elspeth GILFILLAN, Sportworks Sponsorship & Marketing Manager said: "The sponsorship market is constantly changing at the moment; with every day bringing news of new brands taking over from traditional sponsors, a wave of Olympic sports taking advantage of the global exposure and excitement around the 2012 Olympic Games and some really creative activation programmes using sport to its full potential as a promotional vehicle—it's a great time to be in the market."
For more information on the sponsorship opportunities, contact Elspeth GILFILLAN on +44 1629 706579 or +44 7545 208522.
Source: Sportworks
Edited by FITA Communication
