20 May 2010 - Say NO! to Doping

Say NO! to Doping Lausanne – 20 May 2010   Some time ago the World Anti-Doping Agency (WADA) launched its latest education and awareness campaign, Say NO! to Doping. The Campaign is intended to provide sport and anti-doping communities with a tool to draw attention to the commitment of athletes to compete dope-free by incorporating green sporting equipment into sport venues.   Why green? The color green, which represents WADA, evokes health, nature and, for many sports, the field of play. (Click here for WADA’s Logo Story.) Given that green is not a color typically used for sporting equipment, it will generate interest.   What is involved? Say NO! to Doping was first launched in collaboration with the International Ice Hockey Federation (IIHF), whereby ice hockey players trained and warmed up using green pucks (normally black). The IIHF’s Green Puck Campaign was piloted with young hockey players in Finland in 2009 and will be officially launched during the IIHF World Championships in Germany, 7-23 May 2010. The pucks are a springboard for discussion on fair play and doping-free sport.   Sport, anti-doping and major event organizations can get involved by having a piece of equipment that is integral to your sport produced in green with “Say NO! to Doping,” your logo and the “in partnership with WADA” logo. You can also develop a brochure or video explaining the significance of the green equipment and outlining reasons for athletes to say no to doping and find opportunities, such as training camps or major competitions, to introduce athletes to the equipment.   WADA is committed to assisting stakeholders implement the Say NO! to Doping Campaign. For more information, please refer to the Say NO! to Doping section of WADA’s Web site or contact WADA Education Manager Jennifer SCLATER (jennifer.sclater@wada-ama.org).   Source: WADA Edited World Archery Communication