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The Impact of the Olympic Games
26 November 2009
The Beijing 2008 Olympic Games have been a big success for archery. The International Archery Federation has just received two more proofs of this.
An average of 35 million TV viewers
The International Olympic Committee mandated an independent study on the audience of the Beijing Olympic Games. This study made by the company Sponsorship Intelligence was released recently. It showed that the average minute of archery coverage was seen by at least 35.2 million viewers globally during the 91 hours of archery broadcast during the Games. This ranked archery in 10th place among the Olympic sports! The study was made over 48 selected territories, but did not include Korea. This country, that won two golds, two silvers and one bronze during the Games, would have further raised the figure for archery.
Here are some other interesting facts of this study:
Ø In China the average minute of archery coverage was seen by 20.3 million viewers.
Ø In China the average minute of archery coverage was seen by 1.7% of the potential audience, while the average across all sports was 1.1%. Hence the archery average was 48% higher than the average across all sports.
Ø In China, archery was three times in the top 5 rating of the day
Ø In France the average minute of archery coverage was seen by 3.2% of the potential audience; this was the highest percentage figure in the world.
Raising membership in France
The French team made of Berengere SCHUH, Virginie ARNOLD and Sophie DODEMONT won a bronze medal in the women's team competition in Beijing. One year later, the effect on the archers' membership in France is impressive, especially on the women's side:
Ø The total membership has raised by 7.8% (64,809 compared to 60,091)
Ø In the junior ranks the girls enjoyed a 11.71% increase, while the boys had 5.06%
Ø The women had a 10.3% increase, while the men had 7.2%
Ø Overall, the female archers have had a 9.46% increase, while the male improved by 9.07%
Ø Overall, there are 28,847 (+6.5%) youth archers and 35,962 (+9.17 %) adult archers
French archery had previously benefited from a strong growth after Sebastien FLUTE became individual Olympic Champion in 1992.
Didier MIEVILLE, FITA Communication
The International Olympic Committee mandated an independent study on the audience of the Beijing Olympic Games. This study made by the company Sponsorship Intelligence was released recently. It showed that the average minute of archery coverage was seen by at least 35.2 million viewers globally during the 91 hours of archery broadcast during the Games. This ranked archery in 10th place among the Olympic sports! The study was made over 48 selected territories, but did not include Korea. This country, that won two golds, two silvers and one bronze during the Games, would have further raised the figure for archery.
Here are some other interesting facts of this study:
Ø In China the average minute of archery coverage was seen by 20.3 million viewers.
Ø In China the average minute of archery coverage was seen by 1.7% of the potential audience, while the average across all sports was 1.1%. Hence the archery average was 48% higher than the average across all sports.
Ø In China, archery was three times in the top 5 rating of the day
Ø In France the average minute of archery coverage was seen by 3.2% of the potential audience; this was the highest percentage figure in the world.
Raising membership in FranceThe French team made of Berengere SCHUH, Virginie ARNOLD and Sophie DODEMONT won a bronze medal in the women's team competition in Beijing. One year later, the effect on the archers' membership in France is impressive, especially on the women's side:
Ø The total membership has raised by 7.8% (64,809 compared to 60,091)
Ø In the junior ranks the girls enjoyed a 11.71% increase, while the boys had 5.06%
Ø The women had a 10.3% increase, while the men had 7.2%
Ø Overall, the female archers have had a 9.46% increase, while the male improved by 9.07%
Ø Overall, there are 28,847 (+6.5%) youth archers and 35,962 (+9.17 %) adult archers
French archery had previously benefited from a strong growth after Sebastien FLUTE became individual Olympic Champion in 1992.
Didier MIEVILLE, FITA Communication
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