World Archery extends partnership with target manufacturer Rinehart

  • Two-year extension to partnership runs until end of 2020.
  • Company has developed custom target for use with laser scoring during televised finals.
  • Rinehart to present new video series in 2019.

Target manufacturer Rinehart has extended its gold-level sponsorship of World Archery for an additional two years, taking the partnership through to the end of 2020.

Rinehart has designed and manufactured top-tier 3D targets since 1999.

The company brought its reputation for quality to the world of target archery in 2016, launching the Wave as part of a signature competition series.

A custom adaption of the Wave was recently developed to work with World Archery’s laser scoring system and will be deployed during the finals at all Hyundai Archery World Cup events for at least the next two years.

As well as event exposure, logo access and asset use, Rinehart will be presenting sponsor of a new online video series due to launch in 2019.

World Archery secretary general Tom Dielen said: “Rinehart targets will exclusively feature on the world’s largest archery stages thanks to the company’s work to build quality equipment that not only stops arrows effectively but also works hand-in-hand with our automatic electronic results systems. We’re thankful to have a partner so invested in developing the sport at the highest level.”

Rinehart vice president Tanja Washburn said: “World Archery recognizes perfection at the highest level and we are truly honored that they chose to work with us on this project. Rinehart Targets is dedicated to to the continued development of archery at all levels and strive to ensure the quality World Archery, and all organisations, are looking for.”